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    Email Marketing

    Many businesses already have an audience they barely talk to. Past customers, subscribers and people who once showed interest sit in a list that rarely gets used properly.

    Email marketing lets that connection carry on outside social media and paid advertising. You're not relying on someone happening to see the next post - the message goes straight to people who have already chosen to receive it.

    We build email communication around the business, the audience and the goal - from regular campaigns to automated sequences that fire at the right moment.

    • Email strategy and planning
    • Email design in the style of the brand
    • Automated email sequences
    • Newsletters and campaigns
    • Audience segmentation
    • Offers based on interest and behaviour
    • Re-engagement emails
    • Copy and subject lines in the brand's voice
    • A/B testing
    • Tracking and analysis of the results

    A direct line to an audience that already knows you

    Social networks and ad platforms are important channels, but visibility on them depends on algorithms, competition and budget.

    Email plays a different role. It lets a business keep a direct line to people who have already shown interest, made a purchase, or chosen to hear from it.

    That's why the content can be different too. You aren't starting every conversation from nothing - you're continuing one that already exists.

    The goal isn't simply to collect more addresses. What matters more is the list becoming a channel that holds people's interest and creates chances for them to come back to the business.

    Communication that works between campaigns too

    Not every email has to be sent by hand, and not every message has to start with a new campaign.

    Some emails can be tied to a specific moment in the relationship with a customer - a sign-up, a purchase, a booking, interest in a particular service, or any other step where it makes sense for the business to carry the conversation on.

    That way the communication doesn't depend solely on when the next newsletter goes out. It can be active at the moments when it is most useful and most relevant to that particular person.

    • Welcome sequences
    • Follow-up after a purchase or booking
    • Reminders
    • Abandoned cart, for online shops
    • Re-engaging past customers
    • Campaigns triggered by specific actions and interests

    Not everyone should get the same email

    One audience can hold people with completely different interests, purchases and relationships with the business. Sending everyone the same message is rarely the best approach.

    Email is worth more when the content takes account of why that particular person is on the list, and what would genuinely be useful or interesting to them.

    Offers can then be more precise, the communication more relevant, and the business doesn't have to speak to its whole audience in one and the same way.

    We aren't aiming simply for more emails sent. The goal is for every send to have a reason, the right recipient, and a clear role in the relationship between the customer and the business.

    How we work

    We start with the list you already have, not with a design. What can be sent, and to whom, decides everything that comes after it.

    Look at the audience

    We review the existing list, how it was collected, and what can be done with it.

    Set the direction

    We agree what role email will play, what is worth automating, and when the communication should be active.

    Design the emails

    We build an email look that follows the brand and works well on desktop and on mobile alike.

    Set up the automations

    We prepare automated communication around people's actions and the stage the customer is at.

    Write and send the campaigns

    We produce the content and point it at the part of the audience it suits best.

    Analyse and optimise

    We watch the behaviour and the results, to improve the campaigns and automations that follow.

    What you actually get

    We don't sell a newsletter a month. Here is what stays with your business.

    • 01

      Emails in the style of your brand

      Design and content that carry on the identity of the business, built to work well on mobile and on desktop alike.

    • 02

      A better organised audience

      Contacts are ordered by their interest and their relationship with the business, so different messages reach the right people.

    • 03

      A direct channel to your audience

      You stay in touch with people who have already chosen to hear from the business, without every next interaction starting from nothing.

    • 04

      Communication that carries on by itself

      The automated sequences fire at the right moment and keep the connection alive between one campaign and the next.

    • 05

      A clear read on what works

      You follow how the audience responds to what was sent, and use the results to improve the communication that follows.

    How many of your past customers could you reach tomorrow if you needed to?

    If the answer is a spreadsheet you have never opened, that is a starting point, not a problem. Tell us what you sell and who has bought before, and we'll show you which emails are worth setting up first.

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