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    SEO & GEO Optimisation

    When someone searches for a service or a product like yours, the question is whether your business is present where that search begins.

    Today that isn't only Google. More and more people use AI assistants to compare options, ask specific questions, and discover companies, products and services.

    SEO and GEO work towards one shared goal - making your business easier to find, to understand and to recognise, both for people and for the systems that help them look things up.

    We work on the site, the content and its technical foundation so that they state clearly what you offer, who it suits, and why there is a reason for you to be among the results.

    • SEO audit and optimisation
    • Research into what people actually search for
    • Technical SEO
    • Structure and content optimisation
    • SEO copy and page titles
    • Structured data
    • GEO optimisation for AI search
    • Local SEO
    • Visibility and results tracking

    Visibility starts with a well-⁠built site

    It isn't enough for the right words to appear somewhere on the page. Search engines have to be able to understand what the business offers, which pages matter, and which searches their content answers.

    So we don't simply add keywords once the site is finished. The structure, the content and the technical foundation have to work together and give clear information to search engines and to potential customers alike.

    The aim is for a potential customer to land on the page that best fits what they're looking for, and for the search engine to understand when and why that page is relevant.

    Good optimisation doesn't just make a site more visible. It helps the right people find it at the moment they're looking for what the business offers.

    Search no longer happens only in Google

    The way people find information is changing. More and more searches start with a question put to ChatGPT, Perplexity or another AI assistant, rather than with a traditional list of results.

    GEO optimisation prepares your content for that environment.

    It doesn't mean writing text “for artificial intelligence”. It means the information about the business being clear, well structured and specific enough that a potential customer and the various systems alike can understand what you offer, who it is meant for, and what sets you apart.

    • Clearly structured information about the business and its services
    • Content that answers the questions people actually ask
    • Consistent, legible business details
    • A technical foundation that supports machine reading
    • Content with genuine informational value

    When your customers are searching nearby

    For many businesses the visibility that matters most isn't national, but the visibility in the area they actually work in.

    A restaurant, a clinic, a salon or a company serving one city doesn't have the same job as an online business selling across the country. Local search calls for a different focus.

    We work so that search engines understand not only what the business offers, but where it offers it. That improves its chances of being found in searches where location matters.

    The goal isn't for your business to show up everywhere. The goal is for it to be visible where the people who could genuinely become your customers are.

    How we work

    Nothing here happens in the dark. Every change is made on your own site, in an order you can follow - the faults first, then the pages, then the wording that machines and assistants read.

    Assess where things stand

    We review the visibility, the structure and the technical foundation of the site, to work out where we are starting from.

    Research the search

    We work out how potential customers look for your services, and where there is a real opportunity for better visibility.

    Fix the technical foundation

    We work on speed, the mobile version, indexing and the technical factors that affect how the site performs.

    Improve the structure and content

    We organise the pages so that each one has a clear role and answers a specific search.

    Prepare the information for search and AI

    We structure the information that matters so it is clear both to potential customers and to the systems processing it.

    Track and optimise

    We follow how the site performs over time and make changes based on the results and on how search itself develops.

    What you actually get

    We don't sell reports and rankings. Here is what is different about the site itself once we are finished with it.

    • 01

      A site that presents the business clearly

      Search engines, AI assistants and potential customers all get clear information about what you offer, who it is meant for, and where you work.

    • 02

      Content that answers the real searches

      The pages are built around the way potential customers search and phrase their questions, not only around the terminology of the trade.

    • 03

      A better technical foundation

      We clear the problems that can hold back the site's visibility and performance, without disturbing its design or the experience of using it.

    • 04

      Consistent information about the business

      The core details and the services are presented clearly and consistently, which supports local visibility and helps the business be read correctly.

    • 05

      A clear picture of how it develops

      We track how the visibility changes and what real actions follow from it, so you know what is working and where there is room to improve.

    When someone searches -⁠ or asks an assistant -⁠ who comes up instead of you?

    Send us your site and the words you would want to be found for. We'll tell you what is standing in the way, in language you can repeat to someone else.

    Start a projectSee selected work