PAWSY
Care made for every paw
Care made
for every paw.
A brand-new grooming, daycare and wellness studio needed to feel warm and playful without slipping into generic 'cute' - plus a website that turns curious pet parents into booked appointments. So we built the whole thing: identity, site, shop and campaign.
Every pet brand
looks the same.
Scroll any pet-care feed and it all blurs together - soft pastels, rounded everything, and the same gentle 'aww.' Sweet, sure. Memorable? Not really. Pawsy wanted warmth and personality that still felt premium and trustworthy - a brand pet parents actually remember and recommend.
"How might we make a pet-care brand feel joyful and unmistakably its own - and build a site that books appointments, not just shows off?"
The Problem
Pet-care services are often presented through dated, fragmented websites that make it difficult to understand services, compare options and book confidently.
Project Goals
- Make services easy to understand
- Create a seamless booking experience
- Build a memorable and playful brand
- Ensure consistency across web, mobile and social media
Bold, playful, impossible to miss.
We anchored Pawsy in hot pink and zingy lime on warm cream - none of the industry's timid pastels. A friendly paw-mark logo, chunky display type and a voice that's all tail-wags carry it across every screen, poster and pouch.
Hot Pink
#D81E6E
Zesty Lime
#C6D219
Warm Cream
#F3ECDA
A site that books.
Home, services, shop and contact - designed in Figma from the ground up. Four pages, one job.
Built to book, not just browse.
Grooming, daycare and wellness laid out to scan in seconds - and every path lands on the same confident call to action. Curiosity in, appointment out.
Answers before the doubts.
Each service gets a plain-language card - what it is, why it helps - so nobody stalls on jargon or slips away to go Google it.
On-brand, and easy to buy from.
Treats, toys and gear in clean, filterable cards with clear pricing - a second revenue stream that feels every bit as joyful as the booking flow.
One brand, everywhere.
From city billboards to a trifold brochure, the same joyful system scales up loud - and stays on message.
Built to stop the scroll.
A story and feed system that keeps every post unmistakably Pawsy - same bold type, same paw, same joy - whoever is posting that day.
A cohesive brand and digital experience that makes pet care simple, trustworthy and joyful.
Improved User Experience
Clear journeys and simple booking.
Stronger Brand Identity
Playful, consistent and memorable.
Higher Engagement
Stronger social presence and community growth.
Business Growth
More bookings and better customer retention.
Great pet care isn't just seen.It's felt - from the first click to the last tail wag.