Built to
outrank.
A full-scale conceptual rebuild - exploring how the Sale Samurai Etsy analytics platform could be reimagined. New brand, design system, seven product modules, and marketing strategy - one cohesive ecosystem.
Same data.
Same templates.
How might we rebuild outdated platform Sale Samurai from a tool sellers tolerate into a product they actually love opening every day?
The dashboard.
Brand, system, and product - working as one coherent ecosystem.
Brand & Identity
New logo, color tokens, typography, and tone of voice. A visual language based on design trends.
Design System
Component library, spacing rules, color tokens, and interaction patterns - consistent across every screen, every state.
Product Design
Seven modules redesigned. Dead features removed, new ones surfaced. The product shaped around what sellers actually need.
The home page.
The affiliate.
Every screen,
rebuilt.
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Every device, considered.
Case Study Disclosure+
The website redesign, design system, typography, color palette, and logo presented in this case study are our original design work - an independent, self-initiated design exploration.
The software interface mockups and digital banners shown here are part of the same self-initiated exploration - produced to demonstrate design execution, visual hierarchy, and brand-system thinking. They are not reflective of Sale Samurai's actual software product or marketing materials; Sale Samurai operates their own platform and maintains their own brand communications independently of this work.
This case study showcases design craft only - not product ownership, business claims, or commissioned deliverables. All trademarks and brand names remain the property of their respective owners. This case study is presented for portfolio purposes only and does not imply affiliation, endorsement, or sponsorship.